Crescent Health Clinic
w/ Studio Extra
Identity Design
Print Design
Web Design
Signage Design
Copywriting
“Engage, Educate, Empower.”
Crescent Health Clinic is a naturopathic healthcare practice whose mission is not only to engage women and families in their community but to then educate and ultimately empower them to prevent and manage chronic health conditions, while encouraging clients to be patient, understanding and gentle with their bodies.
We referenced the Japanese concept of Wabi Sabi in the creation of a dynamic brand that uses watercolour images in variable circular marks to mirror the unique, uncontrollable quirks of our bodies. To encourage the love of every natural part.
The brand uses a 3 part dynamic logo system, each mode for use in different contexts.
The business cards are printed with dynamic backs so each is unique and reflective of the diversity of the human body.
